Porsche Design and Huawei Develop AI-driven Mobile Phone

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Porsche Design extends its partnership with technology innovator Huawei to introduce the anticipated Porsche Design HUAWEI Mate10 mobile phone in the Unites States on the heels of a successful European rollout in late 2017.

The Mate10 combines Porsche Design’s aesthetic craft with Huawei’s mobile engineering expertise. In addition to its distinctive look, the Mate10 offers a user interface specially developed by Porsche Design, available in two versions. The sleek, beautiful finish makes it a perfect choice for the design and tech-savvy customer alike.

According to research published in July 2016, the typical mobile phone user touches their phone 2,617 times daily. As such, both brands share a strong commitment to bringing exceptional design, innovative craftsmanship and cutting-edge technology to a device serving such a fundamental role in our everyday lives.

The collaboration delivers highly discerning customers an unrivalled experience with revolutionary speed, extensive battery life, and functional design cues.

The Porsche Design HUAWEI Mate10 uses the transformative power of artificial intelligence (AI) to herald the dawn of an exciting new era for mobile phones. With built-in AI, the Porsche Design HUAWEI Mate10 is an intelligent device, delivering superior performance at lightning speed, responding to real-world situations and learning from the user, allowing them to perform at their ultimate. This includes a camera, which features the best lenses, self-adjustment, intelligent feedback, and AI-enabled photo applications, to deliver unparalleled photography for users of all levels. Furthermore, with a combination of 6GB RAM and 256GB ROM, it is the top-end device in Huawei’s current product range, and features the largest memory cortex of the whole HUAWEI Mate10 series -- ideal for vastly storing easily accessible photos, videos, and documents.

Co-engineered with renowned professional camera makers Leica, the Mate10 guarantees professional grade photographs without the effort. Top quality 12-megapixel RGB and 20-megapixel monochrome dual F1.6 aperture lenses in the new Leica Dual Camera, along with Huawei’s AI features, deliver state-of-the-art photography.

Powered by AI technology, the camera takes image recognition to a new level, identifying different scenes in real time – such as plant, snow, beach, and portrait. It automatically adjusts the color, contrast, brightness and exposure to produce vibrant, sharp, perfectly framed pictures. It delivers the best bokeh effect in the industry by shifting the focal point onto the subject of the photograph for picture-perfect portraits and selfies, and is even capable of capturing clear and sharp pictures of objects in motion.

“With Huawei we have a passionate and world-wide respected partner that shares our goals and values, which built the foundation for the creation of the new Porsche Design HUAWEI Mate10. We are delighted to continue the successful partnership with Huawei and bring an outstanding smartphone to the market that meets the expectations of our demanding and tech-savvy customers,” said Jan Becker, CEO Porsche Design Group.

“Our partnership with Porsche Design reflects both brands’ philosophy that superior design is just as important as performance, and with the Porsche Design HUAWEI Mate10 we are proud to have achieved both,” said Richard Yu, CEO, HUAWEI Consumer Business Group. “A device that is such a huge part of our day-to-day life that we rely on so heavily, must look and feel absolutely premium, whilst also making our lives easier.”


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