Further Pressure on LCD TV Panel Prices Now Expected


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LCD TV panel makers’ inventory levels will be greater than normal in the second half of 2015, due to softening demand and increased output from new LCD panel manufacturing lines (fabs). According to IHS Inc., the leading global source of critical information and insight, LCD TV panels reached a peak of 4.7 weeks of inventory in December 2013. Since then, panel makers have sustained inventories at normal levels (i.e., less than four weeks); however, the situation recently changed, when panel makers did not slow production in the second quarter (Q2) of 2015, as the market shifted to over-supply. Inventory levels are, therefore, expected to stretch beyond the normal range to reach 4.9 weeks at the end of the third quarter (Q3) 2015, which may cause further decreases in panel prices in the second half of this year.

“Weak demand caused by the soft global economy, and supply increases following the initiation of mass production at three generation 8.5 (Gen 8.5) fabs in China, will likely further aggravate the LCD panel supply-and-demand imbalance,” said Ricky Park, director of display for IHS Technology. “Manufacturers maintaining current utilization rates at existing production lines also will also increase inventories.”

According to the IHS Display Production & Inventory Tracker, utilization rates at Gen 7 and larger LCD fabs have remained above 90 percent since April 2014. That’s because shipments of TV panels in terms of area surged more than 17 percent, due to robust demand for larger TVs in 2014. “Despite high utilization rates, TV panel makers have been able to control inventories at normal levels,” Park said. “TV manufacturers purchased too many TV panels in the first half of 2015, anticipating greater consumer demand in the second half of the year. However due to stagnant growth in the LCD TV market, TV manufacturers are likely to reduce their panel purchases in the second half of 2015.”

Yet, panel output from China is expected to increase further due to aggressive production schedules at new Gen 8.5 fabs at BOE, ChinaStar and CEC Panda. Also, some fabs in South Korea and Taiwan have been fully depreciated, which lowers panel production costs. This will allow the panel makers to provide panels at lower prices without losing margins, (while their competitors may suffer from falling panel prices). And thus, they will likely keep the utilization rates, despite softer demand. “LCD TV panel prices will continue to decline through the third quarter of this year; however, some models are still profitable, so panel makers do not necessarily intend to reduce their output,” Park said.

Panel manufacturers’ TV panel inventory levels are estimated to rise to 4.1 weeks at the end of July 2015 and to 4.9 weeks at the end of September 2015. Increased inventory levels are expected to compel panel makers to accept TV manufacturers’ demand to cut prices.

About IHS

IHS (NYSE: IHS) is the leading source of insight, analytics and expertise in critical areas that shape today’s business landscape. Businesses and governments in more than 150 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.

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