Businesses Invest in AI, Machine Learning to Expand Digital Business Plans
August 16, 2021 | Globe NewswireEstimated reading time: 3 minutes
IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – releases its third annual Digital Business research, which was conducted to gain a better understanding of where organizations are in adopting a digital-first approach. This year’s results found that 61% of IT decision-makers (ITDMs) agree that the global pandemic forced their organization to begin/implement a digital-first strategy, and 42% found themselves in catch-up mode, trying their hand at a digital-first strategy to stay at pace with their competitors. Similar to past results, 91% of organizations have adopted or plan to adopt a digital-first strategy, however a greater percentage are already in the adoption stages (52%) compared to 48% in 2019. To support these digital-first plans, technology buyers anticipate investing more dollar in artificial intelligence (AI)/machine learning (ML).
Pandemic’s Impact on the Digital Business Landscape
Changes accelerated by the pandemic, such as the shift to remote work and new forms of online customer interactions, forced organizations to evolve and adapt, especially by using new technologies. Two-thirds of respondents to the 2021 Digital Business study shared that their IT organization has shifted to a remote-first mindset when making technology purchases, and more than half (54%) said that the amount of time it takes their organization to implement new technologies has decreased over the past 12 months, likely attributed to the sudden necessity of specific tools and solutions.
While the percentage of companies adopting a digital-first strategy mirrors the landscape of 2019, the definition of digital business has shifted to focus more on employees, customers, and data, most likely in response to priorities dictated by the global pandemic. When asked what digital business means to their organization, the top responses were:
- Enable worker productivity (mobile apps, data access, AI-assisted automation) (49% and was the number two meaning in 2019)
- Increase the understanding of customer needs through data collection and analysis (43% and number four in 2019)
- Better manage business performance through data availability and visibility (42% and number three in 2019)
Aligned with the focus on worker productivity, the ability to improve employee productivity/ performance is the top objective of a digital business strategy this year compared to being the eighth objective in 2019. When asked how their digital business objectives changed in importance due to the global pandemic, 58% of ITDMs said that the focus on business agility/resiliency and security increased in importance.
“The global pandemic redefined and accelerated many things over the past 18 months, and the approach to digital business is no different,” says Sue Yanovitch, VP of Marketing, IDG Communications, Inc. “As businesses shifted to remote work and new forms of customer engagement, technology leaders were forced to identify and implement new solutions. We anticipate these investments will continue as organizations evolve and plan for the future of work.”
Investments Supporting Digital-First Strategies
Organizations are making strides to successfully become a digital business. Looking at which stages have already been completed, data security/protection strategy (25%), technology needs assessment (24%), and IT skills assessment (23%) top the list. When it comes to areas that are still in progress, we can expect ITDMs to continue to work on a data management strategy (50%), data security/protection strategy (47%), and change management (44%). Respondents also need assistance developing a business case/roadmap for their overall digital strategy – 41% list this as the most crucial step for digital business success, however only 20% have completed this step, 42% are in progress, and 27% are still planning.
To support these strategies and advance on their digital business journey, organizations will invest an average of $16.5 million on digital initiatives over the next 12 months. The technologies being actively researched to better understand how they fit into tech leaders’ plans are artificial intelligence (AL)/machine learning (ML) (33%), 5G (27%), Bots (26%), and augmented reality (AR)/virtual reality (VR). However, these high percentages do not always translate into investment levels. AI/ML does lead the way with 38% saying that they anticipate investing more dollars towards those tools and solutions over the next 12 months to become a digital business, followed by data/analytics (34%), public cloud (32%), multi-cloud (30%), and private cloud (30%).
Suggested Items
Record Numbers of Exhibitors to Showcase Products and Services at EWPTE 2024
04/25/2024 | IPCWHMA/IPC announces that 215 exhibitors spanning over 50,000 nsf of exhibit space will introduce new product technologies, innovations and demonstrations of the electrical wire harness, wire, coil winding and cable processing industries’ newest advancements at Electrical Wire Processing Technology Expo (EWPTE) to be held at Baird Center May 14-16, 2024, in Milwaukee, Wis. This marks the largest number of exhibiting companies in the event’s history. More than 3,000 attendees are expected to attend this year’s event.
Orbex Secures £16.7m Investment for Rocket ‘Ramp Up’ Period
04/24/2024 | OrbexThe UK spaceflight company Orbex has received £16.7m from six backers in an update to its Series C funding round.
Robin Hayes Selected to Lead Airbus in North America
04/23/2024 | AirbusAirbus SE has announced that C. Jeffrey Knittel is retiring as Chairman and Chief Executive Officer of Airbus Americas, Inc. effective June 3, 2024, after serving as the region’s top executive since 2018. He will remain with Airbus through a transition period. Robin Hayes, former CEO of JetBlue Airways, has been selected to succeed him.
Zentech’s Board of Directors Announces the Return of Matt Turpin as President and CEO
04/22/2024 | Zentech ManufacturingTurpin draws upon over 35 years of experience in the electronics industry and has an 18-year history with Zentech. He previously served as President and CEO from 2006 to 2019 after which time he has remained active in the EMS industry as an advisor to Zentech and other industry organizations.
Altair Acquires Cambridge Semantics, Powering Next-Generation Enterprise Data Fabrics and Generative AI
04/22/2024 | AltairAltair a global leader in computational intelligence, acquired Cambridge Semantics, a modern data fabric provider and creator of one of the industry’s leading analytical graph databases.