IDC: China’s Wearable Device Market Continues to Grow
December 17, 2015 | IDCEstimated reading time: 3 minutes
According to the International Data Corporation (IDC ) PRC Quarterly Wearable Device Tracker, wearable device shipments in China reached 7.37 million units in Q3 2015, up 40.1% from the previous quarter.
Throughout Q3 2015, several highlights in the wearable device market stood out, such as the explosive growth in sales of children's watches, successive market launches of Android Wear smart watches, emergence of wearable payment devices, and the outstanding performance of sport wearable devices. These trends are detailed further below.
1. Following explosive growth in July and August, sales of children's watches plummeted in September.
Following channel expansions and user build up in Q2 2015, vendors saw an explosive growth in sales of children's watches in July and August driven by school shopping. Increases in sales of children's watches were so drastic that they led to shortages in the upstream PMOLED screen supply chain, giving rise to public concerns regarding product quality and safety. However, sales of children's watches took a nosedive in September following the end of the school shopping season. This prompted vendors to change their sales channels and marketing strategies to focus on raising market share during the end-of-year shopping season.
2. Apple topped the smart watch charts and the 2nd-gen Moto 360 brings Android Wear into the Chinese market.
Expanding its reach through both Apple dealership stores and 3C online channels like Digital China, Gome, Suning, and Jingdong, the Apple Watch achieved steady sales growth in Q3 over the previous quarter. As the first Android Wear smart watch to enter the Chinese market, the 2nd-gen Moto 360 boasted great sales after its online debut in September. In addition, domestic brands like Geak and inWatch also performed well in Q3 2015 by targeting customer niches.
3. Wearable payment devices grow quickly and lead user demand.
With the popularity of mobile payment and the expansion of NFC-carrying vendors, wearable devices have become an excellent facilitator for mobile payment. Booming sales through both offline and online channels revealed iShuashua as a shining example of growth in the wearable market in Q3 2015. Later, Lakala, Casio, and Fiiband also launched watches with payment functionality, aiming to further expand market opportunities for wearable payment devices.
Page 1 of 2
Suggested Items
Industrial PC Market Size to Record $1.75 Billion Growth from 2023-2027
05/03/2024 | PRNewswireThe global industrial pc market size is estimated to grow by USD 1.75 billion from 2023 to 2027, according to Technavio. This growth is expected to occur at a Compound Annual Growth Rate (CAGR) of almost 6.29% during the forecast period.
Real Time with… IPC APEX EXPO 2024: Direct Imaging Equipment and Quad-wave DLP Light Engine Technology
05/03/2024 | Real Time with...IPC APEX EXPOGuest Editor Kelly Dack and MivaTek's Brendan Hogan delve into the company's innovative technologies, including direct imaging equipment and quad-wave DLP light engine technology. They highlight the benefits of direct imaging, compensation, and DART technology.
LQDX Divests Aluminum Soldering Business - Mina™ - to Taiyo America Inc.
05/02/2024 | PRNewswireLQDX, formerly known as Averatek Corp., developer of high-performance materials for advanced semiconductor manufacturing, today announced that it has divested its aluminum soldering business – known as MinaTM – to Taiyo America Inc., a global market leader in advanced electronic materials.
IDTechEx Report on Quantum Technology: Nano-scale Physics for Massive Market Impact
04/30/2024 | PRNewswireThe quantum technology market leverages nano-scale physics to create revolutionary new devices for computing, sensing, and communications. Across the industry, quantum technology offers a paradigm shift in performance compared with incumbent solutions.
Guerrilla RF Completes Strategic Acquisition of GaN Device Portfolio from Gallium Semiconductor
04/29/2024 | BUSINESS WIREGuerrilla RF, Inc. has finalized the acquisition of Gallium Semiconductor's entire portfolio of GaN power amplifiers and front-end modules. Effective April 26th, 2024, GUER acquired all previously released components as well as new cores under development at Gallium Semiconductor.